What happened to Yahoo! Groups?

Once a thriving forum, the jazz guitar group on Yahoo! now sees just a trickle of activity. Even with it’s current membership of 7269, hardly anybody posts there anymore. If a picture tells a thousand words, then the screenshot below speaks volumes.

Screen Shot 2014-12-14 at 5.12.32 AM

Why the drop? I’m convinced it’s because Yahoo! changed the format with Neo and in so doing made Groups into a completely different product. Unfortunately, instead of bolstering more conversation and engagement, Neo has done just the opposite.

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