The old adage “The pen is mightier than the sword” does have a ring of truth to it, especially when it comes to publishing. All one has to do is look at the tremendous fortunes made by authors like J. K. Rowling for her “Harry Potter” books or the projected $200 million Barack Obama stands to make for his upcoming books. Staggering sums by any account, and all because Gutenberg and his printing press made reaching a mass audience not only possible, but lucrative. Fast forward a few hundred years to the age of the internet and now anybody can be a writer/publisher with access to literally billions of potential readers.