Marketing 101 from QVC

One of the things I remember from the brief time I spent watching QVC many years ago (when I still had cable and there was nothing else on), was how they never said anything negative about a product. Debating the pros and cons of a product is not what QVC is about. It's about selling. Giving people a mental pause button on an impulse buy is bad for business business.

Leave a Reply

Your email address will not be published. Required fields are marked *