People are being born and people are dying ALL THE TIME! — that’s just the way it is. Perhaps it’s just shock that the news of a celebrity death compels so many to hit the forums and Facebook to express their “deep condolences”, “so sorry for your loss,” “he will be missed,” and other cliche phrases comment after comment. Does anybody care, really? I doubt it.
It’s the same for all the “He will not be forgotten!” posts (uh... yes he will). There’s only a small percentage of extremely famous people — all who have had some lasting impact on our culture, that are “not forgotten” — i.e. Shakespeare, Bach, Einstein etc. If you’re not in that club, good luck.