If you build it, they will come.

The cliche phrase,  "If you build it, they will come." (an adaptation of "If you build it, he will come." from the movie Field of Dreams) does actually ring true for me -- especially in business. 

For there's a 100% chance of failure if a product is NOT  brought to market. There's only the possibility of success after it is "built" that a product can be profitable. In short, you have to start somewhere!

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