When ChatGPT first appeared, it became clear that the age of manually creating quality content was over. Now anybody could generate an infinite amount of content with simple prompts. The idea of actually sitting down and writing a 900 page book was no longer a daunting, time consuming task. It could be done with AI in minutes. Additionally that book could be easily transformed into a multi media extravaganza with simple prompts, adding images, audio, video etc.
Investing in a single, one off product, feels hopelessly out of date and limited when LLMs offer unlimited variety.