Amazon: All Your Base Belong To Us

Walking down 4th Street in Santa Rosa yesterday and passing shop after shop, it crossed my mind that many of these businesses are vulnerable to Amazon. I wouldn't be surprised if many of them fold in the next few years as Amazon's tentacles reach out and take them down. High rents, employees and a nearly impossible hurdle to maintain inventory that can compete with Amazon I see as the Achilles Heel of the brick & mortar stores. Just a matter of time.

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